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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Go Greyhound and Leave the Driving to Us ： ウィキペディア英語版 Go Greyhound and Leave the Driving to Us Go Greyhound and Leave the Driving to Us was an advertising slogan used by Greyhound Lines, Inc. starting in 1956. The tag line would appear on the bus line's advertising- television commercials, billboards, magazine ads, and radio spots periodically for the next four decades. The slogan implied that by riding a Greyhound bus, one avoided the hassles of driving a car. It made car travel seem less convenient than bus travel. The message confronted Greyhound travelers who owned cars and had a choice (the target market for the commercials), and those who did not. Because of the success of this advertising slogan, Greyhound continually returned to it many times in the years after it was introduced.〔Riggs, Thomas, ''Encyclopedia of Major Marketing Campaigns'', Detroit: Gale Publishing, 2000. 694.〕 ==Target market== The fact that Greyhound appealed to beatniks was actually a sign that the company needed to work on its marketing in the 1950s. The beatnik, bohemian, and "romantic-rebel" market was not a very lucrative one, and Greyhound executives realized that they needed to make an appeal to the middle class, who had more money.〔Riggs, Thomas, ''Encyclopedia of Major Marketing Campaigns'', Detroit: Gale Publishing, 2000. 695.〕 Ogilvy and Mather, the advertising firm, and Grey Advertising were contacted by the company and tasked with creating an effective slogan that would attract middle-class viewers. These transitional riders, as they were termed, made up a majority of Greyhound passengers, and were usually women with children, grandparents, college students, members of the military, and workers traveling to their jobs. Eventually, Grey Advertising created the famous slogan, created an account with Greyhound.〔Oglivy, David, ''Confessions of an Advertising Man'', Southbank Publishing, 1963.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Go Greyhound and Leave the Driving to Us」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.